Add a QR Code to Your Game
Let players open rules and tutorials, find the page where they redeem a code, join a community, or watch a trailer with a single scan. With a dynamic GetQR code, you can update the destination later without reprinting your boxes, rulebooks, inserts, or cards.
2 to 5 playersAges 10+and video tutorial
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See How Publishers and Toy Brands Use QR Codes on Games
From rulebooks and box backs to collectible cards and convention displays, see how a QR code can connect a physical game to the rules, videos, and communities that support it.
Why Put a QR Code on a Game?
A game box and rulebook only have so much room. Rules get clarified, expansions are announced, and communities move from one platform to another. A QR code gives players a direct way to open a tutorial video, a rules FAQ, a redemption page, or your community without typing a web address from the box. With a dynamic GetQR code, you can change the destination later, so a new tutorial, a corrected rules page, or a new community link doesn’t mean reprinting boxes or inserts.
Help Players Learn the Game Faster
A printed rulebook can only show so much. Put a QR code on the rulebook or box that opens a video tutorial, quick-start guide, or setup walkthrough, so players can watch a tricky step demonstrated instead of rereading it.
Fix and Update Rules Without Reprinting
Found a rules clarification after printing? Published a new tutorial, or moved your community to a new platform? Update the QR code destination from your GetQR account. Boxes and rulebooks already in circulation can continue to open the updated page.
Send Players to Redemption and Download Pages
Link a code on an insert or card to the page where players redeem bonus content, download a print-and-play file, or register their purchase. The QR code opens the page; the redemption itself still happens on your own site or platform.
Give Players a Direct Path to Your Community
A Discord invite or forum address is awkward to print on a box, and those links can change. Point a QR code to your official community page or invite, and update the destination if the community moves.
Compare Scans Across Titles and Materials
Use separate QR codes for different games, editions, or placements such as the box back, rulebook, and insert, and compare their scan activity in your GetQR dashboard. Scan counts show how often each code is opened, not what players do after they reach the page.
Features Built for Game Publishers and Toy Brands
Create a QR code that matches your packaging, change its destination after printing, and check scan activity from your GetQR dashboard. Use one code on a single insert, or a separate code for each title, edition, or component.
Change the page behind your QR code, such as a rules page, tutorial video, community link, or redemption page, from your dashboard without reprinting the box, rulebook, or insert. Printed codes can continue to open the updated destination.
Match your box art colors, add a small logo, and include frame text such as “Scan for Rules” or “Scan to Watch.” Keep the code dark on a light background so it stays easy to scan on printed packaging.
See how often each QR code is scanned and review scan activity over time. If you use a separate code for the box, the rulebook, and the insert, you can compare how often each one is scanned.
Download your QR code as SVG, EPS, PDF, PNG, or JPG. Use SVG or EPS for box, insert, and card artwork that needs to scale cleanly, or a high-resolution PDF or PNG for layout tools such as Illustrator, InDesign, or Canva.
Create separate codes for different titles, editions, expansions, or components and manage them from one GetQR dashboard, so each code stays connected to the right destination.
Add a QR Code to a Game in Three Steps
Choose a destination, style the code, and export a print-ready file in three steps.
6 Smart Ways to Use QR Codes on Games
From rulebooks and boxes to collectible cards and convention displays, here are practical ways to use a QR code on a game.
Teach the Game with a Video Tutorial
Put a QR code on the first page of the rulebook or inside the box lid that opens a how-to-play video or quick-start guide. Players can watch a setup or a tricky rule demonstrated, and you can replace the video later without reprinting the rulebook.
Point to Rules Updates and Errata
Link to a rules FAQ, clarifications page, or errata sheet. When a rule is corrected or a new edition changes a ruling, update the destination so players holding older copies reach the current page.
Send Players to a Redemption or Download Page
On an insert or card, link to the page where players redeem a bonus code, download a print-and-play file, or register a purchase. Add a clear label such as “Scan to Redeem” so players know what to expect.
Invite Players to Your Community
Link to an official Discord server, forum, or social page. Community links change, so a dynamic code lets you update the destination without changing the printed box or cards.
Show Gameplay on the Retail Shelf
Add a QR code to the back of the box or a shelf display that opens a gameplay trailer or demo video, so shoppers can see the game in action before they buy.
Promote Events and Organized Play
Link to tournament pages, demo days, or event registration. Use a separate code for each event or location and compare their scan activity.
Manage Game Codes Across Titles and Editions
Give each title, edition, or expansion its own QR code and manage them from one GetQR dashboard. Update destinations as rules, tutorials, and community links change, without reprinting packaging that is already out in the world.
Game Packaging QR Code Print Tips
Use Strong Contrast
Choose a dark QR code on a light, solid background. Avoid placing the code over box art, gradients, or textured patterns that make it harder to read.
Size It for How It Will Be Scanned
Make the code large enough to scan comfortably from the distance where players will hold it. A rulebook page can use a smaller code than a shelf display viewed from farther away. Test at the final printed size rather than relying on a fixed measurement.
Keep the Quiet Zone Clear
Leave an empty margin on all four sides of the code. Keep text, borders, illustrations, and box edges out of this space so phone cameras can find the edges of the code.
Prefer Vector or High-Resolution Files
Export SVG, EPS, or press-ready PDF where possible so the code stays sharp at any print size. Avoid low-resolution PNG or JPG files that can blur.
Test on the Final Material and Finish
Print a proof on the actual box or card stock and scan it with several phones in normal lighting. Avoid foil, heavy embossing, or high-gloss coating directly over the code, since glare and texture can interfere with scanning.
Add a Clear Label
Place a short label such as “Scan for Rules” or “Scan to Watch the Tutorial” next to the code. The label should describe exactly what opens after the scan.
See What GetQR Users Have to Say
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Frequently Asked Questions
Everything you need to know about QR codes on games.
Yes, if you use a dynamic GetQR code. You can update the destination from your dashboard at any time. The printed code stays the same, and future scans open the new page.
Common choices include video tutorials, quick-start guides, rules FAQs and errata, gameplay trailers, community invites, redemption pages, and event registration. Link to the specific page you want players to see rather than a general homepage.
It can, as long as the code has strong contrast, enough size, and a clear margin. Glare is the main risk, so avoid heavy gloss, foil, or embossing directly over the code and scan a printed proof before the full run.
Yes. You can create a separate QR code for each title, edition, or expansion and manage them from your GetQR dashboard. Separate codes also let you compare scan activity between them.
Yes. Dynamic GetQR codes show how many times each code is scanned and when. GetQR tracks the scan itself; it doesn’t show what players do on the destination page, such as whether they finish a tutorial or redeem a code.
Use SVG or EPS if your printer or layout software accepts vector files, since they stay sharp at any size. A press-ready PDF or a high-resolution PNG also works. Ask your printer which format they prefer.
Common placements include the back of the box, inside the lid, the first page of the rulebook, an insert card, or a collectible card. Pick a spot players will see while they are learning or setting up the game, leave clear space around the code, and add a short label such as “Scan for Rules.”
There is no single size that works everywhere. Make the code large enough to scan comfortably from the distance where it will be used, and larger for items viewed from farther away, such as shelf displays. Print a proof at the final size and scan it with more than one phone before the full print run.
A GetQR code opens the link you choose; it doesn’t redeem codes itself. Link it to the page on your own site or platform where players enter their code or claim their content.
No. Most modern iPhone and Android cameras scan QR codes without a separate app. Players open the camera and point it at the code.