Add a QR Code to Your Brochure
Give readers a direct way to watch product videos, download specs, book demos, view pricing, or contact your team with a single scan. With a dynamic GetQR code, you can update the destination later without reprinting brochures that have already been distributed.
2026
24sites1.2kunits/day99.8%uptime
See How QR Codes Work on Brochures
See how companies use QR codes on brochures to connect readers with product videos, downloads, demos, applications, and other online content.
Why Add a QR Code to Your Brochure?
A brochure can provide useful product or company information, but a QR code gives readers a direct way to take the next step. Send them to a product video, spec sheet, demo booking page, pricing page, contact form, or other online destination with a single scan. With a dynamic GetQR code, you can change the destination later without replacing brochures that have already been printed and distributed.
Give Readers an Instant Next Step
A printed website address can require readers to type or search for the page later. A QR code gives them a direct way to open your website, product page, booking form, or other destination while they have the brochure in front of them.
Keep Content Current Without New Print Runs
Pricing changed? New case study published? Product line updated? Simply edit the destination in your GetQR dashboard. Existing brochures continue to deliver the latest information.
Track QR Code Scan Activity
Review scan activity, including scan volume and timing, from your GetQR dashboard. Use separate QR codes for different brochure versions, campaigns, or distribution locations when you want to compare their scan activity.
Connect Brochures to More Content
Link to product videos, full catalogs, calculators, forms, booking pages, or other online content that would be difficult to fit into a printed brochure.
Give Readers More Ways to Take Action
Send readers to a booking page, contact form, product information, pricing page, or other destination based on what you want them to do next. The same brochure can provide a simple path from printed information to online action.
QR Code Features for Brochures
Create, customize, track, and update QR codes for brochures and other printed sales materials.
Change the destination behind your QR code whenever you need to. Update links to product pages, forms, videos, documents, offers, or other online content without changing the printed QR code.
Download QR codes in SVG, EPS, PDF, PNG, and JPG formats for use in InDesign, Illustrator, Canva, or your preferred brochure design workflow.
Review scan activity, including scan volume, timing, and available device or location data. Use separate QR codes for different brochure versions or distribution areas when you want to compare scan activity.
Customize colors, add a logo, and include short call-to-action frame text. Keep strong contrast between the QR code and its background for easier scanning.
Create and organize QR codes for different products, campaigns, brochures, or destinations from your GetQR dashboard.
How to Place a QR Code on Your Brochure
A simple three-step process from concept to print-ready file.
6 Practical Ways to Use QR Codes in Brochures
Ideas that help sales and marketing teams get more value from every printed brochure.
Book Product Demos or Consultations
Send readers directly to a demo booking page or calendar so they can schedule time with your team from their phone.
Share Product Videos and Walkthroughs
Link to a product demo, walkthrough, customer story, or other video. Readers can scan the brochure and watch the content directly on their phones.
Deliver Downloadable Resources
Offer whitepapers, spec sheets, case studies, product guides, or full digital catalogs that expand on the information included in the printed brochure.
Capture Leads with a Quick Form
Point the code to a short form so readers can request more information, pricing, or a callback while their interest is fresh.
Provide Local or Personalized Information
Link to regional pricing, store finders, location-specific pages, language-specific content, or other destinations based on where the brochure is being distributed.
Keep Evergreen Brochures Accurate
Use dynamic codes on brochures with longer shelf lives so you can update offers, contacts, or product details months after printing.
Manage QR Codes Across Your Brochure Campaigns
Create separate QR codes for different products, regions, campaigns, or brochure versions and manage them from your GetQR dashboard. Update destinations after printing and review scan activity across your codes.
Brochure QR Code Placement & Print Tips
Choose High-Contrast Placement
Position the QR code on a clean, light background. Avoid busy photos, heavy textures, or low-contrast color combinations.
Size for the Scanning Distance
Make the QR code large enough to scan comfortably from the distance at which readers will normally hold the brochure. Larger codes may be appropriate when the code is placed on a panel that readers view from farther away. Test a printed version at the actual size before approving the full print run.
Keep the Quiet Zone Clear
Leave a clear margin around all four sides of the QR code. Keep text, logos, and other design elements out of this area so the code remains easy for phone cameras to recognize.
Prefer Vector Files
SVG or EPS files can be scaled without becoming pixelated and are a good choice for professional brochure printing.
Test Folded and Finished Pieces
Print a proof, fold it as the final brochure will be folded, and scan the code in realistic lighting before approving the full run.
See What GetQR Users Have to Say
Start with a 7-day trial or upgrade now
Flexible plans for individuals, agencies, and teams managing QR codes across print and marketing campaigns.
- Flexible Monthly & Annual Options
- Unlimited Dynamic Editing
- Enterprise API Access
7-Day Trial
What's included:
Quarterly
billed $89.99 /3 months
What's included:
Annual
billed $239.99 /year
What's included:
Prices may vary depending on your country and current promotions.
Frequently Asked Questions
Answers to common questions about adding QR codes to brochures and sales literature.
Update the destination of your dynamic GetQR code from your dashboard. Brochures with the printed QR code can continue directing readers to the updated information.
Place the QR code somewhere easy to see and close to a clear call to action. The back cover, inside panels, or areas next to relevant product information can all work. Leave enough clear space around the code and make sure it has strong contrast against the background.
Yes. You can create multiple codes that look similar but point to region-specific or team-specific pages, while the overall brochure design stays consistent.
SVG and EPS are ideal when you need scalable vector artwork. They can be resized without becoming pixelated and work well in professional layout tools. High-resolution PNG or PDF files can also work for many brochure-printing workflows.
No. Most modern smartphones can scan QR codes using the built-in camera app, so readers generally do not need a separate QR-code app.
Yes. You can review scan activity for your dynamic QR codes from your GetQR dashboard. To compare different brochures, campaigns, or distribution locations, use separate QR codes for each.
Yes. You can customize colors, add a logo, and include short frame text. Keep strong contrast between the QR code and its background and leave enough clear space around the code for reliable scanning.
Yes. If you use a dynamic GetQR code, you can update its destination from your dashboard without changing the QR code printed on your brochures.
Yes. You can use the same QR code across multiple brochures when they should all lead to the same destination. If you want to compare scan activity between products, campaigns, or locations, create separate QR codes.
Link to the online destination that gives readers the most useful next step, such as a product video, specification sheet, demo booking page, pricing page, contact form, digital catalog, or product page.