Add a QR Code to Your Billboard
Give pedestrians and people who are stopped nearby a direct way to open a landing page, offer, store locator or campaign page with one scan. With a dynamic GetQR code, you can change the destination later without replacing the billboard artwork.
drop is
here.Scan for
offers
Halden Rooftopforty floors up.Scan to
book a table
How Brands Use QR Codes on Billboards
From roadside boards and transit shelters to urban walls and event displays, see how a QR code gives people on foot a direct way to open your page, offer or store locator.
Why Put a QR Code on a Billboard?
Billboards capture attention, but people rarely remember a URL they saw in passing. A large, high-contrast QR code gives people who are on foot or stopped nearby a direct way to open a landing page, offer or store locator. With a dynamic GetQR code, you can change that destination later without replacing the billboard artwork.
Skip Typing a URL
People rarely type a web address from a billboard. A QR code lets someone standing near the board open the page, offer or store locator with one scan instead of searching for it later.
Update Destinations After Installation
Campaign ended? New landing page ready? Change the destination from your GetQR dashboard. The code printed on the board stays the same, and future scans open the new page.
Compare Scan Activity Across Boards
Create a separate QR code for each board or location and compare their scan counts from your dashboard to see which placements people scan most.
Give Each Market Its Own Destination
Run the same creative across cities while giving each location its own code, store finder or local offer. People in each city open the page that matches where they are.
Keep Installed Artwork Useful
Large-format boards are costly to produce and install. Because the destination is dynamic, you can point the code at a new page when plans change, so the printed code does not go out of date when the campaign page does.
Features Built for Billboard & Outdoor Advertisers
Create a QR code that fits your board design, update its destination after installation, and track scan activity from your GetQR dashboard. Use it on roadside boards, transit shelters, urban walls and other large-format displays.
Campaign ended or new page ready? Change the destination from your dashboard without replacing the billboard artwork. The code already printed will open the updated destination.
Download your QR code as SVG, EPS, PDF or PNG. Send SVG or EPS to your print vendor so the code stays sharp at billboard scale, or use a high-resolution PDF or PNG when the production file calls for it.
Track how often each QR code is scanned and review scan activity over time. Use a separate code for each board or market to compare their scan counts.
Match your campaign palette, add your logo, and include clear frame text such as “Scan for Offers.” Keep strong contrast between the code and its background so it can be read from the expected scanning distance.
Create separate QR codes for different cities, routes or boards and manage them from your GetQR dashboard. Keep each code connected to the right destination and review its scan activity.
How to Add a QR Code to Your Billboard
Choose the destination, customize the code and export a print-ready file in three steps.
6 Practical Ways to Use QR Codes on Billboards
From campaign pages and store locators to event tickets and transit shelters, here are practical ways to use a QR code on outdoor advertising.
Campaign Landing Pages
Send people from the board to a page built for the campaign, with one clear action such as booking, signing up or reading more. Use a mobile-friendly page, since the visit starts on a phone. Change the page later if the campaign changes.
Store and Location Finders
Link the code to a store locator or a directions page so people near the board can find the closest location. A short label such as “Find a Store” tells them what to expect. Update the destination if locations open, close or move.
Time-Limited Offers
Promote a limited offer with a code that opens the offer page. When the promotion ends, point the code at a “promotion ended” page or a new offer without replacing the board. Label the code with the offer so people know why to scan.
Tickets and Event Registration
Send people to a ticket page or registration form for concerts, sports and local events. Boards near venues, stations and queues reach people who have time to scan. If dates change or tickets sell out, update the destination instead of reprinting.
Transit Shelters, Bus Stops and Platforms
People waiting at a shelter, bus stop or station platform are standing still and close to the panel, which suits a QR code. Link the code to a route-specific offer, event page or app download. Use separate codes for different shelters to compare scan counts.
Multi-Market Comparison
Use separate codes for different cities, routes or boards and compare their scan counts from your dashboard. Each market can also open its own local page or offer, while the creative stays the same.
Manage Multi-City Billboard Campaigns from One Dashboard
Create a separate QR code for each market, route or board and manage them from one dashboard. Update destinations as campaigns change, without replacing artwork that is already installed.
Billboard QR Code Printing Recommendations
Prioritize Contrast and Visibility
Use strong contrast between the QR code and its background. Keep it away from busy imagery that can make the code difficult for a phone camera to read at distance.
Scale for the Viewing Distance
The farther away people will be when they scan, the larger the QR code needs to be. A code on a large board seen from across a parking lot needs to be much larger than one on a transit shelter at arm’s length. Print a proof and test it from the intended scanning distance.
Maintain a Clear Quiet Zone
Keep empty space around all four sides of the code. Text, logos, or busy graphics that crowd the edges reduce scan reliability.
Use Vector Artwork for Large Prints
Whenever possible, provide SVG or EPS artwork so the QR code can be scaled without losing sharpness.
Test Under Real Conditions
Print a proof and scan it under the same lighting and viewing conditions the final board will face, including daylight, dusk, and nighttime illumination where relevant.
Add a Clear Call to Action
Short text such as “Scan for Offers” or “Find a Store” helps people understand what they will get when they scan.
See What GetQR Users Have to Say
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Frequently Asked Questions
Common questions about using QR codes on billboards and large-format outdoor advertising.
Yes. With a dynamic GetQR code, you can change the destination from your dashboard. The printed code on the board stays the same while future scans go to the new page or offer.
It depends on viewing distance. The farther away people will be when they scan, the larger the code needs to be. A board seen from across a parking lot needs a much larger code than a transit-shelter panel at arm’s length. Test a proof from the expected scanning distance before the full production run.
Scanning from a moving vehicle is difficult and unsafe, and drivers should never try it. Place codes where people are on foot or stopped, such as transit shelters, bus stops, station platforms, pedestrian areas and parking lots. Highway-only placements are a poor fit for a QR code.
Yes, if you use a separate QR code for each location. You can then compare each code’s scan activity from your GetQR dashboard.
Ask your print vendor which file they prefer. Vector formats such as SVG or EPS are usually best because they scale without quality loss, and a high-resolution PDF or PNG works for many production files.
Use strong contrast and test under both daylight and nighttime lighting conditions. Avoid placing the code on areas that will be heavily washed out by sun or glare.
Yes. Keep the overall design consistent and use separate QR codes for each market so each location can open a local store finder, offer, or campaign page.
Place it where it is visible and not crowded by other graphics. Leave a clear quiet zone and pair it with a short call to action so people know what they will get when they scan.
No. Most modern iPhone and Android cameras can scan QR codes without an app. People point the camera at the code and tap the link that appears.
Yes, if the screen is large and bright enough and the code stays on screen long enough to scan. Display time, resolution and screen layout vary by network, so confirm the specifications with the media owner before you produce the creative.
Outdoor advertising rules vary by city, country and media owner, and some restrict designs that could distract drivers. Check the requirements with your media owner and local authority before you print.